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Rooted in Kuwait. Growing with purpose.

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Who We Are

Our story began in 2005, with a single idea: global brands can feel at home if you give them the right care. That Is how Caribou Coffee found its way to Kuwait. And how Five Guys discovered a market that loves a good challenge. Today, we are a 100-store coffee story, a growing burger success and a company shaped by new energy, new leadership and new thinking, while retaining the time-honoured Kuwaiti warmth and hospitality that makes the difference.

WHY PARTNER WITH US?

Operational Excellence

It begins with getting the basics right. Training, audits, standards, that's how our teams deliver consistency across every store, every shift.

Local Insight

Kuwait is not one market. Kuwait is many communities. We adapt our stores to each neighbourhood, keeping the brand's essence intact and the experience authentic.

Selective Focus

Two brands. Over one hundred stories. When you keep your portfolio focused, your partners get your full attention, and your best work.

Built for Tomorrow

Digital transformation, data-driven decisions and a next-gen leadership team. We are evolving fast and ready for what is next.

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Chairman of ASF

Naser Al Sayer

A vision rooted in hospitality. "We've always believed hospitality is a craft. It's how Kuwait welcomes the world, and it's how we run brands. The next chapter is a story of growth with meaning. Investing new partnerships, people, and using technology to serve better. Our goal is progress that lasts; thoughtful expansion, sustainable systems and opportunities that help people grow with us. Success for us has never been about size; it's about substance. When we do what's right, and with the right partners, the results follow naturally."

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Joseph Chartouni, Chief Executive Officer

How we run things

Our strength is simple. We do the work well. We train, we measure, we listen.

Positioning

It's precisely that level of care that keeps Caribou Coffee consistent across a hundred stores and gives Five Guys the same energy every single day. Operations are our engine; local insight is our compass. Together, they keep us moving in the right direction. Every brand is treated as if it were our own. The focus is on the details that grow trust, the systems that build scale and the people who make both possible."

Ready to Take the Next Step?

Whether you’re looking to grow your brand in the Middle East or explore exciting franchise opportunities, ASF is here to help you every step of the way. Our team is ready to provide the expertise and support you need to succeed.

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